Mar 12: Switching off is just the start
In 2008, Sydney alone used 8.4%* less energy during Earth Hour.
But the main aim of the campaign, and the reason Toyota is a proud supporter of Earth Hour, is to educate people that there are many ways to continue to be energy efficient beyond Earth Hour in order to reduce our carbon footprint.
Toyota carries a rich history of initiatives that reduce our impact on the environment. Since the first Toyota hybrid was unveiled at the 1977 Tokyo motor show, their engineers have strived to dramatically lower emissions, raise fuel economy and ultimately improve hybrid performance.
This resulted in a truly unique solution, Hybrid Synergy Drive technology, where rather than compromising or sacrificing, it seeks synergies.
But Toyota is not resting on their laurels. They are out to continually craft and redefine the ultimate vision toward a zero emissions vehicle.
Now, after three decades in the making, the all-new Toyota Prius has arrived.